Detective stories Essay

The Sherlock Holmes stories are the work of Arthur Conan Doyle. Holmes first appeared in the story ‘The Study of Scarlet’, which was published in the magazine ‘Beetons Christmas Annual of 1887†². Over the 40 years that followed Holmes appeared in 5 collections of short stories, and 3 other novels. Holmes’ popularity was partly due to the fact that his books were the detective fiction books ever to be published. These books are still read today all over the world, because of the brilliant way in which they are written. The Sherlock Holmes books are written from the point of view of his sidekick Watson. Many modern day detective fiction books and television programmes follow the pattern of a detective and sidekick. The stories of Sherlock Holmes caused him to become a national hero. In all the Sherlock Holmes stories we are given a detailed description of what he looks like, that is a tall gaunt person with long thin legs, a thin hawk like nose a square chin, and of course a pipe and deerstalker hat. The first story I read of Sherlock Holmes was ‘The Red Headed League’. In this story the reader is immedietely introduced to problematic situation, where a pawnbroker has come for advice. The pawnbroker goes on to tell Holmes and Watson his situation. Whilst the man is in the company of Holmes, Holmes begins to deduce things from just looking at the ware and tare of the mans body and clothes. From a very early point in the story we begin to see characteristics in Holmes, such as habits when he id thinking, ‘†¦ relapsing into his armchair, and putting his finger-tips together, as was his custom when in judicial moods. ‘ I was are given the impression that Holmes is the type of person who tries to treat people with respect, but his tolerance level for people who are not as intellectual as him is very low. Holmes becomes agitated at people’s incompetence to understand his complex ideas. I think Holmes pretends to expect every one to be as clever as him to make him look more intelligent and therefore superior. So in that respect I see Holmes as quite an ignorant person. However he does not treat Watson this way, I think he treats Watson more like a younger brother. I think that Holmes would like Watson to be like Holmes. From ‘he Red Headed League’ we can see that Holmes has a short temper, for example when he is in the cellar of the bank and Mr. Merryweather struck rather loudly his stick upon the flags which lined the floor, ‘ I must really ask you to be a little more quiet†¦ You have already imperilled the whole of our expedition. ‘

Critical analysis of a PR campaign

Abstract The value of the public relations campaign has become a topic of substantial debate. This essay assesses the role of the process and the value it has in today’s business world. With the evidence presented showing that there can be value found in a well-executed PR strategy, the Queensland 2009 project illustrates the pros and cons. This work will be of value to any researcher evaluating the nature of public relations. 1 Introduction Public relations and the capacity to effectively communicate a concept or idea to the general public has become a science in the modern world (Macnamara, 2010). The converse argument that some utilize is that companies should not have to create a campaign to sell a good product, has also been used to limited effect (Goeldner and Ritchie, 2003). The role of public relations (PR) campaigns in the business world has continued to gain prominence as increased technology allows companies to reach entirely new markets (Ryan, and Jones, 2011). This essay examines the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop an understanding of the strengths and detriments of the approach. Widely regarded as being one of the more effective PR campaigns in modern history, this example illustrates the power and impact that a well-considered strategy can have. 2 Public Relations Campaign2.1 BackgroundThe Tourism Australia website suggests that the Tourism Queensland 2009 â€Å"Best Job in the World† is one of the most successful public relations campaign in the world (Australia, 2014). Others cite the spectacle overshadowing the product in relation to this campaign (Macnamara, 2010). The Queensland campaign had a goal of developing an innovative method of promoting their destinations, while at the same time aligning market activity through all international markets (Simon, 2014). There was a need for the company to inspire a large population to become interested enough to try the associated services offered by the company. Specifically targeted at a adventuresome demographic, the campaign offered jobs in exotic regions to six lucky winners (Australia, 2014). Appealing directly to the exotic nature of the offered job by placing appealing phrases including ‘Clean the Pool and Collect the Fish’ to describe the duties invol ved in the jobs, served to stir the imagination of the target population (Sweeney, 2009). Adhering to a basic principle of tourism, that there must be a unique offering in order to stoke interest, the Queensland campaign offered a rare chance for employment in a desirable environment (Goeldner et al, 2010). It was noted that the caretaker option enticed tens of thousands of applicants to apply (Sweeney, 2009). Not only was there a widespread and positive response, the contest style of the application served to instil a sense of chance and rarity which increased stoked interest. Yet, others noted the increase in management cost that this process imposed on the business (Macnamara, 2010). This choice of presentation indicates that the campaign was successful due to the manner of enticement. Obstacles coupled with the psychological challenge represented by the remote nature of the experience created a novel opportunity that many individuals found appealing. By targeting the adventurers, the Queensland campaign provoked international interest (Sweeney, 2009). This supports the research assumption that a large population would be interested in this brand of employment. This broad appeal served to build an advertising platform that could be utilized to entice those that are not lucky enough to be chosen for the six positions advertised (Macnamara, 2010). Another factor that benefited the campaign was found in the way the campaign used word-of-mouth to become known. This manner of inexpensive advertisement cost very little, yet provided a wealth of contacts that offered further revenue potential.. The campaign also generated interest in the media, thus providing further opportunities for promotion (Sweeney, 2009). With another addition of low cost advertising, this evidence suggests that the benefit to the the scope of advertising and operations will very likely offset any adverse financial or social impacts. The Queensland campaign provided a story line that everyone around the world could watch with interest (Simon, 2014). Utilizing a simplistic approach that appealed to wide range of demographics, the campaign successfully communicated with their target audience.2.2 Key issuesA prize that most people wanted was at the heart of the Queensland PR campaign (Sweeney, 2009). The chance to obtain not just a free vacation, but a new life, a chance to walk the beaches and sit in the sun and get paid for it was impossibility for many people (Australia, 2014). The Sweeney (2009) evidence illustrates that the strategy was to stimulate interest in the campaign by speaking directly to t he dreamer in each person. This capacity to evoke a wish in the minds of the consumer seems to be equaled by the parallel interest espoused by the media and those that wish to actually vacation in the area. The Queensland campaign felt that it was of primary interest to evoke a global interest in their properties through the PR effort (Simon, 2014). By utilizing the form of competition to secure a ‘dream job’ the company offered an image that could be translated beyond the possible job, and into the realm of potential vacation. Utilizing a straightforward approach allowed for easy communication for every demographic (Sweeney, 2009). With five key areas including launch, application, and shortlisting and voting, application section and employment there was a comprehensive effort to maximize the exposure (Simon, 2014). Every stage of this campaign was focused on effectively communicating the message to the largest group at the least cost. By combining different incentives the campaign capitalized on free media coverage to accomplish their goals of worldwide exposure. Audience targeting plays a prominent role in any effective public relations campaign (Grunig, 2013). This facet of a campaign allows the marketing efforts to be directed at a specific group in order to make the most of the project. In this case, the target audience was deemed to be relevant to the industry through the placement of the ads foremost, as well as the language used in the ads (Sweeney, 2009). Phrases including words that conjured images of relaxation and relative ease attracted a large number of people interested in finding an exotic metho d of working, something that lay substantially outside the norm, idyllic. With attractive phrasing including options such as ‘feed the fish’ or clean the pool, there was a defined perception of tropical ease at work, which in turn served to spur continued interest in the campaign (Australia, 2014). This avenue generated great interest by the nature of the target population’s inherent inclinations. The evidence suggests that the short term goal of attracting a person that was looking for relaxing work, very close to the variety of vacations the company offered to consumers, offered the dual capacity of attracting possible customers as well as employees. Not only did this outreach to the target population succeed in drawing large numbers, this seems to illustrate that many of the respondents found vacation opportunities with the company, which in turn served to substantially boost the company’s revenue stream, brand and exposure during this period. There is a clear linkage between the message of seeking employees and the consistent message of selling packages to prospective consumers which is an integral component of a many successful PR campaigns (Biocca, 2013). The deft implementation of the Queensland campaign recognized the target audience, and better still, was able to reach this population utilizing attractive messaging (Biocca, 2013). Appealing to the very basic wants and needs of the prospective target market compelled many of the most unlikely people to apply for this job, which was a good element that generated interest. The single word emblazoned in ad â€Å"Explore† with the only requisite to report back was enough to spur a massive wave of interest across the adventure seekers of the world (Sweeney, 2009:1). The capacity to build a narrative, a form of contest around the employment message, served as a key element of the continued success of the project (Cutlip, 2013). The centre of the campaign was through building an instrument that served to inspire the imagination with questions including â€Å"could this be your dream?† (Sweeney, 2014:1). With the high technology facet of the campaign, the strategy to incorporate social media was a deemed a success by the media, winning recognition and awards, that served to drive associated attention to a frenzy (Australia, 2014). This suggests that the campaign set out to capitalize on the spectacle of the job hunt process in order to spread the word on the media front, which in turn spurred more applications. The contest style design of the application process allowed for a wide range of creativity that served to further appeal to the target populations, or those that wished to find something outside the ordinary (Biocca, 2013). This component allowed for a contest format, which offered inclusion in the sense that even those that could not win the job itself could take part. This form of advertising that contained different methods of appealing to consumers served to spread the word of the vacation opportunities to an entirely new population, serving the needs of the company at a minimal cost (Grunig, 2013). A key element that was fundamental to the success of the Queensland campaign rests in the capacity for any adventurous person, regardless of station, location, sex or limitation could apply (Australia, 2014). This element widened the range which meant that every person associated with the campaign had a visual of themselves on an exotic locale, doing a dream job. The ad made use of issues including elements of equality that commonly considered every participant â€Å"The PR element was the enormous coverage, online and offline, it generated and the direct engagement the campaign made with consumers.†(Sweeney, 2009:1). This statement illustrates the components came together from a well-planned strategy that resulted in the wide spread use of social media in the drive to spread the campaign to every possible perso n. Modern technology has greatly enhanced the capacity for a well-planned public relations strategy to reach the consumer for a minimal cost (Ryan et al, 2011). In the case of the Queensland campaign, the technological world served to benefit their advertising in critical methods, including the transmission of video clips and the availability of these ads to be shared among outlets including Facebook (Grunig, 2013). With the very first low cost ad that featured a web page that pointed the way to further information, the Queensland strategy capitalized on the need for low cost solutions that placed a value on the product and not the delivery, thereby keeping attention on the company. The attraction of the dream job fuelled a rapid rise of people that were aware of the campaign just from the efforts of the social media world (Macnamara, 2010). Further, once this group of consumers was connected to the parent company, online, there was every opportunity for further promotions targeting the same group. This suggests that even as the initial campaign grew,, some of the most valuable information was the long term consumer list that has the potential to fuel future sales for the company. Social media enables this message to reach a wide range of people across all spectrums in every nation on earth (Pomering, 2013). Another component that became a key component of the Queensland PR campaign success was the combination of social media, consumer interest and a contest including the acquisition of votes in order to not only stoke but sustain interest (Sweeney, 2012). Social media made this form of contest possible, with the dreamers fuelling the desire to see it happen if not to them then to someone they could relate to. Once again, the campaign appealed to the target market in a manner that they could relate to with a message that they could understand. This has served to provide Queensland with a sustained and widely popular brand that is associated with innovation and trying new concepts (Australia, 2014).2.3 EffectivenessThe Queensland PR campaign has been deemed successful and innovative by a wide variety of professionals and advertisers around the world (Pomering, 2013). The simple style, coupled with the psychological incentives combined to surpass company expectations. The implementation of low cost solution to high cost problems propelled this campaign forward. As evidence of their overall success, the Queensland Company claims the campaign has changed the face of global advertising in a positive manner (Australia, 2014). This point has a clear impact on the manner in which other modern operations are conducted. With numbers that are hard to dispute, the amount of interest generated by free media coverage alone provides a compelling appeal to the approach. 3 Conclusion This essay examined the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop a deeper appreciation of the benefits and detriments of the approach. The research illustrated that it was the simple, direct, novel and innovative approach the Queensland PR campaign that utilized the exotic locale and attractiveness of rare employment, alongside the simple principles of timing and effective communication to sustain the interest of entire global population. There was a direct a lasting outreach to a targeted market of adventurers using social media that resulted in a growing wave of interest that created media attention and further exposure. Building on this reaction was the contest application method that publicized the lucky winner, and continued to follow the person after the job. As a result of this strategy the company experienced free media coverage, a wide base for extended communication and an overall improvement of their brand image. Further, this able utilization of assets on hand was accomplished at a minimal cost with maximum effect. In the end the Queensland PR campaign of 2009 showcased what can happen when a company can tap into the dreams of a population, as well as the pocket book. References Australia, T. 2014. About the campaign – Best Jobs in the world – Campaigns – Tourism Australia. [Online] Available at: http://www.tourism.australia.com/campaigns/Global-Youth-about-the-campaign.aspx [Accessed: 7 Feb 2014]. Biocca, F. 2013. Television and Political Advertising. Hoboken: Taylor and Francis. Culbertson, H. M. and Ch?en, N. 1996. International public relations. Mahwah, N.J.: Erlbaum. Cutlip, S. M. 2013. Public relations history. Hillsdale, N.J.: Erlbaum. Goeldner, C. R. and Ritchie, J. R. B. 2010. Tourism. Hoboken, N.J.: Wiley. Grunig, J. E., Grunig, L. A. and Toth, E. L. 2013. The future of excellence in public relations and communication management. Mahwah, N.J.: Erlbaum. Macnamara, J. 2010. Public relations and the social: How practitioners are using, or abusing, social media. Asia Pacific Public Relations Journal, 11 (1), pp. 21–39. Pomering, A. 2013. Indigenous Identity in the Nation Brand: Tension and Inconsistency in a Nation’s Tourism Advertising Campaigns. Corporate Reputation Review, 16 (1), pp. 66–79. Ryan, D. and Jones, C. 2011. The best digital marketing campaigns in the world. London: Kogan Page. Smith, R. D. 2002. Strategic planning for public relations. Mahwah, N.J.: Lawrence Erlbaum Associates. Sweeney, M. 2009. ‘Best job in the world’ campaign storms Cannes Lions advertising awards. [online] Available at: http://www.theguardian.com/media/2009/jun/23/best-job-advertising-awards [Accessed: 7 Feb 2014]. Simon, R. 2014. Tourism Queensland ‘Best Job In The World’ Social Media campaign – Marketing Case Studies | UTalkMarketing. [online] Available at: http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=17349 [Accessed: 7 Feb 2014]. Critical analysis of a PR campaign Abstract The value of the public relations campaign has become a topic of substantial debate. This essay assesses the role of the process and the value it has in today’s business world. With the evidence presented showing that there can be value found in a well-executed PR strategy, the Queensland 2009 project illustrates the pros and cons. This work will be of value to any researcher evaluating the nature of public relations. 1 Introduction Public relations and the capacity to effectively communicate a concept or idea to the general public has become a veritable science in the modern world (Macnamara, 2010). The converse argument that some utilize is that companies should not have to create a campaign to sell a good product, has also been used to limited effect (Goeldner and Ritchie, 2003). The role of public relations campaigns, or PR, in the business world has continued to gain prominence as increased technology allows companies to reach entirely new markets (Ryan, and Jones, 2011). This essay examines the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop an understanding of the strengths and detriments of the approach. Widely regarded as being one of the more effective PR campaigns in modern memory, the exercise illustrated the power and impact that a well-considered strategy can have. 2 Public Relations Campaign2.1 BackgroundThe Tourism Australia website trumpets the Tourism Queensland 2009 â€Å"Best Job in the World† as one of the most successful public relations campaign in the world (Australia, T. 2014). Others cite the spectacle overshadowing the product in relation to this campaign (Macnamara, 2010). The Queensland campaign had a stated goal of developing an innovative method of promoting their destinations, while at the same time aligning market activity through all international markets (Utalkmarketing.com. 2014). Specifically targeted at a younger demographic the international Australian campaign offered a range of six out of the jobs in exotic regions to six lucky winners (Australia, 2014). Adhering to the basic principle of tourism, that there must be a unique offering in order to stoke interest, the Queensland campaign offered rare employment in an even rarer environment (Goeldner et al, 2010). Independent observers noted that the caretaker opti on enticed tens of thousands of applicants to apply (Sweney, 2009). Yet, others noted the uptick in management cost that this process imposed on the business (Macnamara, 2010). This choice of presentation indicates that the campaign was successful due to the rare manner of enticement, the unique obstacles coupled with the psychological challenge represented by the remote nature of the experience created a novel opportunity. By targeting a demographic that was suited for their associated assets, the Queensland provoked international interest across a wide swath of populations and cultures (Sweeney, 2009). This supports the researches assumption that a large population would be interested in this brand of employment. This broad appeal serves to build an advertising platform that can be utilized to entice those that are not lucky enough to be chosen for the six positions advertised (Macnamara, 2010). Another factor that benefited the campaign was found in the word of mouth that appealed to a large swath of employable and most often employed people. This manner of inexpensive advertisement cost very little, yet provided a wealth of contacts that offered further revenue potential which is vital when considering similar concerns. This appeal also generated such an exotic story to the media that the sizable addition of coverage was provided by outside sources (Sweeney, 2009). With another addition of low cost advertising, this evidence suggests that the capacity to increase the scope of advertising and operations will very likely offset any adverse impacts. With a sense of mystery and excitement the Queensland campaign provided a story line that everyone around the world could watch with interest (Utalkmarketing.com. 2014). Utilizing a simplistic approach that appealed to every demographic, the campaign successfully communicated with their target audience.2.2 Key issuesThe Queensland campaign felt that it was of primary interest to evoke a global interest in their properties through the PR effort (Utalkmarketing.com. 2014). By utilizing the form of competition to secure a ‘dream job’ the company offered an image that could be translated beyond the possible job, and into the realm of potential vaca tion. Utilizing a straightforward approach allowed for easy communication for every demographic (Sweeney, 2009). With positive exposure assured through the media interest in the contest, the continued stream of news and developments provided a demonstrative showcase for the entire regions assets (Sweeney, 2009). With five key areas including launch, application, shortlisting and voting, application section and employment there was a comprehensive effort to maximize the exposure (Utalkmarketing.com. 2014). Every stage of this campaign was focused on effectively communicating the message to the largest group at the least cost. By combining different incentives the campaign capitalized on free media coverage to accomplish their goals of worldwide exposure.2.3 EffectivenessThe Queensland PR campaign has been deemed an illustration of success and innovation by a wide variety of professionals and advertisers around the world (Pomering, 2013). The simple style, coupled with the psychological incentives combined to surpass company expectations. As evidence of their overall success, the Queensland Company claims the campaign has changed the face of global advertising in a positive manner (Australia, 2014). This point has a clear impact on the manner in which other modern operations are conducted. Wit h numbers that are hard to dispute, the amount of interest generated by free media coverage alone provides a compelling appeal to the approach. 3 Conclusion This essay examined the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop a deeper appreciation of the benefits and detriments of the approach. This research illustrated that it was the simple, direct, novel and innovative approach the Queensland PR campaign that utilized the xotic locale and attractiveness of rare employment, alongside the simple principles of timing and effective communication to sustain the interest of entire global population. As a result of this strategy the company experienced free media coverage, a wide base for extended communication and an overall improvement of their brand image. Further, this able utilization of assets on hand was accomplished at a minimal cost with maximum effect. In the end the Queensland PR campaign of 2009 showcased what can happen when a company can tap into the dreams of a population, as well as the pocket book. References Australia, T. 2014. About the campaign – Best Jobs in the world – Campaigns – Tourism Australia. [Online] Available at: http://www.tourism.australia.com/campaigns/Global-Youth-about-the-campaign.aspx [Accessed: 7 Feb 2014]. Goeldner, C. R. and Ritchie, J. R. B. 2010. Tourism. Hoboken, N.J.: Wiley. Macnamara, J. 2010. Public relations and the social: How practitioners are using, or abusing, social media. Asia Pacific Public Relations Journal, 11 (1), pp. 21–39. Pomering, A. 2013. Indigenous Identity in the Nation Brand: Tension and Inconsistency in a Nation’s Tourism Advertising Campaigns. Corporate Reputation Review, 16 (1), pp. 66–79. Ryan, D. and Jones, C. 2011. The best digital marketing campaigns in the world. London: Kogan Page. Sweney, M. 2009. ‘Best job in the world’ campaign storms Cannes Lions advertising awards. [online] Available at: http://www.theguardian.com/media/2009/jun/23/best-job-advertising-awards [Accessed: 7 Feb 2014]. Utalkmarketing.com. 2014. Tourism Queensland ‘Best Job In The World’ Social Media campaign – Marketing Case Studies | UTalkMarketing. [online] Available at: http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=17349 [Accessed: 7 Feb 2014].

Ratio analysis Essay Example | Topics and Well Written Essays - 250 words

Ratio analysis - Essay Example Financial ratio has its advantages to the company and the customers in equal or less gravity. In an article of transoceanic financial ratio analysis, it is easy for customer to look how the stocks look like. Customer will find it easy to evaluate the company-using price to earnings ratio. Such metric valuation uses the wisdom that that nonoperational aspects of the company such as asset impairment can affect earnings per share (Xiao, 2014).With this valuation, the company and customer can make advised decisions while investing or rectifying the areas of problem. Financial ratio analysis is also advantageous in that it is easy to come up with the components of returns. Such returns include pre-taxed interest and the pre-taxed margin. The two are the core profitability of the company before interest and the taxes. The higher margins show better prospects of the company. Another component of return is the assets turnover. Asset turnover is the revenue generated for the expenses of the assets (Xiao, 2014). In the Transoceanic financial ratio analysis article, it has a higher number indicating it is efficient in using its assets. On the disadvantages side, financial ratio analysis has couple of demerits. First and foremost, the financial ratio analysis cannot be used singularly or standalone method. They must be used hand in hand with an aggregate economy. The full economic cycle must be factored in, during analysis. Secondly, inflation can badly bloat the company’s balance sheet. On such scenario, the profit of the company will be affected in a bad fashion. In the long run of the financial analysis, the judgment will be will be interrupted on the patches where inflation infiltrated the company’s balance sheet. Financial analysis thus has its advantage and

Case study Barclays and the LIBOR Scandal Example | Topics and Well Written Essays - 1250 words

Barclays and the LIBOR Scandal - Case Study Example m 2007 to 2009, Barclays was seen to submit rates which were below the presumed cost of borrowing, so as to be able to manage the market’s sensitivity relating to financial feasibility. The company’s goal was to keep submission lower than other competing firms. It was seen that Barclays could make huge sums of profits, even by the slightest manipulation of the LIBOR rates (Rose and Sesia 1). It was quite clear that the bank’s employees had undertaken such activities to earn higher profits and to limit the losses which arise from the derivatives trading. Barclay’s traders were trying to consider their own profit motives and earn dishonest profits. The dishonest LIBOR submissions had led towards dampening market speculations. Although the bank was able to make adequate profits, it could not sustain the manipulation process for long. It can be stated that the benefits of such manipulation was very limited and short-lived. However, the negative impacts of the Barclays LIBOR manipulation were quite extensive. The submitted rates had a wide felt negative impact in the derivatives market. The firm had lost the trust of customers and traders during the crisis period, and had also created negative waves in the media regarding its viability in the market. Post the Barclays scandal, 20 more banks were questioned and vividly examined by regulators. In the whole process of LIBOR manipulation, since interbank rates were manipulated, derivative transactions and banks lending to investors had also been impacted in a negative manner (Monticini and Thornton 345). Bob Diamond, the former CEO of Barclays had blamed a small group of employees for the violation of the LIBOR rates. Bob had denied any personal wrongdoing against the allegations made in respect of rigging the LIBOR and limiting the market and media speculations. Bob also went to the extent of stating that Barclays was more honest in submitting its LIBOR rates as compared to other banks (Surowiecki 25). He also

Operational Management Business Plan of a Special Event Essay

Operational Management Business Plan of a Special Event - Essay Example Siegel (2009, Pg. 21) says that this domain constitutes an important and critical part of business that governs the efficiency and quality with which products are manufactured or services are provided and involves numerous human intensive procedures. In fact, operations management also encompasses the effective distribution and supply of goods to customers. The history of operations management can be traced back to the Second World War when various researchers undertook complex studies to understand the various basic processes that influenced the course of army operations such as logistics, troop movement, supply routes etc (Pycraft, 2009, Pg. 43). This extensive focus on analyzing the pattern of military operations led to the evolution of military systems and provided the much needed insight into understand multilateral and interdisciplinary process that constitute the field of operations research. The discipline of operations research thus encompasses various scientific domains and depends on solutions like statistics, modeling and structured algorithms to provide some useful answers to complex problems that pertain to various business processes and operations within an organization. In this context, operations research does not rely much on considering the exact nature or area of specialization of the organization. According to McMahon (2007, Pg. 87), the sole purpose of employing operations research methods is to determine a scientific answer to a given complex scenario that can enhance the performance of the company and thus requires the collaboration of experts from several disciplines to understand the problem from a quantitative perspective. Thus, operations research provides numerous tools, methods and procedures that help solve many issues pertaining to operations management (Wagen, 2009, Pg. 63). Operations management is also influenced by industrial engineering that helps understand a given problem area from an engineering perspective and develop re quisite solutions. The current paper describes the usefulness of operations management in organizing special events like seminars and conferences. Various issues pertaining to event management like planning, purchasing, inventory management, logistics, budgeting and quality will be considered when describing the applicability of operations management to this particular business area. The manner in which different components work together in organizing a successful event and the role of operations management in reducing costs and ensuring profitability has been highlighted. Specifically, the paper discusses the usefulness of operations management in organizing a networking event for reputed firms such as an investment bank. Investment banks regularly organize such events to interact with potential customers, forge new contacts with major players in different industries and strengthen relationships with existing customers. Typical attendees to these events included high profile repres entatives from several prominent companies operating in various industries. Role of operations management in organizing events A networking event, such as the one discussed in this paper, is not just a luxurious business party, but is in fact an important marketing exercise for investment banks that is aimed at promoting their services through personal interaction with potential clients. While the event has to display the reputation and prominence of the investment bank, the primary goal of the event

The Philosophy of Punishment for Criminals in Regard to Society and Essay

The Philosophy of Punishment for Criminals in Regard to Society and Victim - Essay Example Changes should be instituted that continue to enhance the rights of victims and create a greater sensitivity to their long-term emotional needs. It is a relatively recent development in the history of punishment that the victim of a crime is not central to the issue of resolving the debt created by a criminal act. In the American justice system, a criminal is considered indebted to the greater society, thus excluding the victim as a part of the punishment process. In fact, the concept of victims' rights has only become an issue for the justice system within the last few decades. The design of the justice system was not created with empathy for the victim, or an understanding of the lasting affect that violent crime can have on the life of someone who must cope with the aftermath of such an act. However, the concept of punishment does hold the potential as a deterrent for future crimes, and in this way relates mainly to the needs of a secure society. In an examination of punishment in the United States, and the way in which it relates and affects both the victim and society, it reveals a philosophy that is ineffective at addr essing the core issues that are significant to the long-term goals of society, or in satisfying the needs of the victim. In the evaluation of the ways in which crime a... five prevalent categories of needs for victims that include "retaliation, recognition of victim status, confirmation of societal values, victim security, and societal security" (p.173). The five goals of the victim are directly related to the ways in which the crime has affected the well-being of the individual. The more violent crimes require more than one of these goals in establishing a sense of closure, while less violent crime can require only one or two of these goals. However, these goals that affect the well-being of the victim are often not specifically addressed in the current justice system. While civil lawsuits can create monetary reparation toward the victim, most crimes are difficult to address through this type of litigation. Criminals that are incarcerated usually have no physical resources for restitution, and become a depersonalized entity within the prison system. Victims are left with a sense that their needs have diminished within society and that their circumsta nce has not been properly acknowledged. Historical Perspective Historically speaking, the philosophy of punishment has more often been designed around reparation to the victim of a crime. This is not to suggest that punishment was more merciful or did not have an aspect of cruelty incorporated into it. One example of the harshness of ancient law is from Sumer, which has the earliest surviving written record of law in history. According to Tetlow (2004), "When a woman said something offensive to a man, her teeth were crushed by burnt bricks on which her guilt had been inscribed. The bricks were then hung up in the city gate for all to see" (p.9-10). While the harshness of this sentence is beyond any reasonable standard of conduct for a modern culture, it represents the direct

Turning point jerusalem Essay Example | Topics and Well Written Essays - 750 words

Turning point jerusalem - Essay Example By being in several distinct spots in the holy city, Jennings managed to present certain essential facts through stories that relate and strive to identify similarities of contexts among the Jews, Christians, and Muslims. With this approach, the viewer feels the significant connection among these three religions despite opposing beliefs especially as the anchor included Abraham's story in association to the Jews and Muslims alike. Indeed, he placed adequate amount of relevance for each view based on the impact created by Jerusalem's history among Judaism, Christianity, and Islam. There seems a point where the three major religions attempted to converge and reconcile each others' differences in a common setting only to discover further conflicts emerging so they had rather settled with the authentic set foundations. (b) In general, do you think the video has a biased outlook against certain group? If yes, explain such specific reported stories, if not, explain why. In my opinion, whil e Peter Jennings aimed to examine the roots of complications between the Arabs and the Israelis in the holy land, he traveled to regions in Jerusalem where remarkable accounts of battles or conquests preserve their essence. With an objective purpose, he used these findings to help the audience establish their rationalization of the events and judgment that necessarily should rely upon factual basis. Very delicately, he demonstrated the skill in uncovering archeological pieces and sites of evidences in an expository and impartial manner. As such, the anchor directed viewers to concrete examples, both past and modern, by walking the path which Jesus took prior to crucifixion in his time, witnessing a scene of Jewish protest within a Muslim community, as well as visiting a specific place where about six communities of Christians contended among themselves with the Church of the Holy Sepulchre as the subject of their raging. It only exhibits how people signify values behind religious pr inciples by communicating this concern through the type and degree of action, besides traditional practices, they acquire or get into as they express respect or reverence in bold and sometimes violent means. Whether they have by far progressed or drastically changed in other ways on coping with modernization and advanced demands of the culture out of the original conflicts may be reflected on the current state of affairs. Without having to manifest in the video his conviction or where his faith mostly lies, P. Jennings demonstrated an unbiased reality of what had actually taken place through the course of encompassing times and it truly mattered that as an audience, I caught a glimpse of the life in the special land considered as the holiest of cities. I can also figure that it is inevitable to compare religious groups and evaluate which stands in harmony or profound agreement with and thus must be favorably responded to by humanity. Likewise, the reporter displayed a sense of appre ciation for each small or big group of Jews, Muslims, and Christians who occur to understand the precious value of their faith and existence. I recall a portion of the report in which an ancestral quest by Jewish couple inspired them to diligently work by tedious exploration research within the excavation formed underneath their residence. Similarly, a Palestinian family who are all Christians in commemoration of the Easter is quite