Premier Inn's Marketing Strategy Case Study Example | Topics and Well Written Essays - 2500 words

necropsy youth hostels Marketing Strategy - Case Study ExampleIt aims to furnish best portion to their precious clients with economical packages. The properties of the brand are that it specializes in personal attend to with high tint of food and excellent room service. stock-still the biggest drawback of the Premier Inn is its lack of service and management guidance to a greater extent on quantity rather in quality. The strong point of the Premier Inn is that they offer money back guarantee to their clients and believe in influences the customers.Due to recession, the economic activity of hotel industry is low. This threat should be considered short term for the Premier Inn and the company should focus on providing consummate business service to their valuable clients at affordable rates in order to appeal more and more customers.Premier Inn with more than 500 hotels in UK, and a symbol of 4 star hotels in UK specialize in providing quality service at affordable rates. Furth er more due to recession, the economic activity in hotel industry sharply slow down. People are not voluntary to spend on vacations and travel. And thats the biggest threat to the company. The biggest competitor is and Brimingimah City Center. Our Hotel has edge in the market due to vast chain spread all over the country. The shape of clients our company has corporate and families. But families on vacations brings larger portion of revenue for our hotels. We want our clients to know that we are here to provide them personalized service. Moreover our guests read to know that we are here to develop a relationship with them to ensure them the efficiency of service, value of their money. And their reliability on us to provide them best service they expects. However like wise other competitor, our company focuses more on aggressive and fruitful marketing strategy to bring fruitful results even in recession. The key is to retain the loyal customers and business. So the marketing strate gy of our company should be to retain the loyal customers and focus on more on dower them at our best. Marketing StrategyEvery business as accredited objective, and goals in order to attained maximum yield for the owners. To accomplish these goals, the management formulates and implements certain strategies for the business. These strategies are a set of plans which company implements to increase yield while cutting down the unnecessary costs. Every market strategy clearly focuses on achieving high market share and high sales while maintaining the quality of service or product. Our marketing strategy basically focuses on delivering high quality service and products which will bring high yields for the company. If the quality is good it not only retains the loyal customers, but also attracts new ones. Secondly the company focus on increasing the sales by giving different services packages